Mimi Franklin Comms 316

Rohit Bhargava, the founder and chief trend curator of Non-Obvious Company, first talks about the new Gillette ad that currently trending. He said that last year there was a trend that came about called "ungendered," which meant that gender matters less now than it had in the past. This year though, they focused on masculinity and who men want to be and who they want their sons to be. He said the Gillette's ad had a point of view with a question instead of an answer, but people really want the answer and no one can really make that happen now. Rohit also talked about how he turned off the comments section of his blog, because he was tired of seeing the comments that didn't help him or that really just didn't make sense. I thought it was interesting, because in class we always talk about how interactions are the best thing for the business. We need to be able to take criticism and bad reviews head on and acknowledge those who weren't satisfied. I just t...

Lindsey Hancock, former advertiser or marketer for Big Ass Fans, was on the podcast today. She talked about how social media for your company is really important. It is important to build a base and have strong loyalty. If you have a large audience of followers, then that helps serve your company by having them become vehicles to more success and telling others what your company is. Lindsey said that the most successful thing to do is look at what your company has already done and then competing with your own company and making it even better than before. One of the questions Lindsey was asked was, "What do clients need to do less of now on social media?" Lindsey's response was to do less of not engaging with the people who are already there and have been there. Engaging and responding to your already followers and consumers really creates a great relationship and builds more of your followers. If your brand is supposed to support a fun and playful brand, then that needs ...

While reading through this blog, I definitely started to recall many things we talked about in class . Remarketing helps businesses find those who are actually interested in your business. They have come to your sight, sought you out, and they just make have decided to change their mind or put something   in your cart but then leave the site. In class we talked about standard and dynamic Remarketing, but while looking at this blog post, I learned more about video Remarketing. You can actually see who interacts with your YouTube videos and then serve them ads on YouTube or other display network videos and websites. I feel like Remarketing is kind of cheating the system and a little freaky, but it obviously helps business by a lot! It’s very interesting they can even do that and manage something like that.

I listened to Social Pros: How Purple Became the Most Effective Advertiser on Facebook. Alisa, the social advertising director from Purple, laid out what Purple does when it comes to advertising on Facebook. Her first thing was that she described what their ads were supposed to look like. She described them as being funny, wacky, and really working on their entertainment side, more than the direct response focus, like their competitors often do. Most of their short videos are played on Facebook and YouTube, but she also talked about how Purple was the first mattress company to have short videos on Pinterest. We talked briefly in class about keywords, and Alisa talked about how Pinterest really was good for them because they were able to link a ton of keywords to their mattress and get photos of families on their mattresses and then they were able to use those to re-pin to their boards. The hosts of this podcast described Purple as a "digital first marketing strategy," meaning...