While
reading through this blog, I definitely started to recall many things we talked
about in class . Remarketing helps businesses find those who are actually
interested in your business. They have come to your sight, sought you out, and
they just make have decided to change their mind or put something in your cart but then leave the site. In
class we talked about standard and dynamic Remarketing, but while looking at
this blog post, I learned more about video Remarketing. You can actually see
who interacts with your YouTube videos and then serve them ads on YouTube or
other display network videos and websites. I feel like Remarketing is kind of
cheating the system and a little freaky, but it obviously helps business by a
lot! It’s very interesting they can even do that and manage something like
that.
I listened to Social Pros: How Purple Became the Most Effective Advertiser on Facebook. Alisa, the social advertising director from Purple, laid out what Purple does when it comes to advertising on Facebook. Her first thing was that she described what their ads were supposed to look like. She described them as being funny, wacky, and really working on their entertainment side, more than the direct response focus, like their competitors often do. Most of their short videos are played on Facebook and YouTube, but she also talked about how Purple was the first mattress company to have short videos on Pinterest. We talked briefly in class about keywords, and Alisa talked about how Pinterest really was good for them because they were able to link a ton of keywords to their mattress and get photos of families on their mattresses and then they were able to use those to re-pin to their boards. The hosts of this podcast described Purple as a "digital first marketing strategy," meaning...
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