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PPC Hero Blog: The Ultimate Guide to Google Adwords Quality Score


We have talked in class before about how important it is to have a good quality score. This article talked about different types, what's a good score and what's not, and then some misconceptions. The article said that from Google's point of view, Quality Score matters because it represents the relevance of your ads to users' search queries. Google, being the largest search engine, uses the Quality Score in order to ensure that the ads users are seeing are relevant to their search queries. We talked in class about how important it is for your Google Ad to show relevancy and a good quality score, otherwise, the Ad may not be shown as much or when it should be shown. Last class we were able to do an activity with Landing pages and we looked at what made a good landing page. This article talked about the Landing Page Quality Score, and that the quality score is important for both the advertiser and Google. Google wants the score to be good so the users will find it relevant and useful, but the advertisers want a good score too so that their users will use it and get a good ROI. I just found it interesting in these articles how important the quality score really is, and it really isn’t something Google users think about, but it is really important for the Google ads to have a good score.

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