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Social Pros Podcast: Non-Obvious 2019 Trends for Social Media and Beyond

Rohit Bhargava, the founder and chief trend curator of Non-Obvious Company, first talks about the new Gillette ad that currently trending. He said that last year there was a trend that came about called "ungendered," which meant that gender matters less now than it had in the past. This year though, they focused on masculinity and who men want to be and who they want their sons to be. He said the Gillette's ad had a point of view with a question instead of an answer, but people really want the answer and no one can really make that happen now. Rohit also talked about how he turned off the comments section of his blog, because he was tired of seeing the comments that didn't help him or that really just didn't make sense. I thought it was interesting, because in class we always talk about how interactions are the best thing for the business. We need to be able to take criticism and bad reviews head on and acknowledge those who weren't satisfied. I just thought it was almost opposite, but also made sense as to why Rohit did what he did. He even talked about how companies came out with a new trend of trying to not have any doors on offices and making it a really equal and normal environment, but then ran into the problems of distraction and less work being done. With this being said, trends that were really relevant in 2017, may not be so relevant in 2018, but trends tend to stay around for many years and apply today in 2019.

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