Mimi Franklin Comms 316

We have talked in class before about how important it is to have a good quality score. This article talked about different types, what's a good score and what's not, and then some misconceptions. The article said that from Google's point of view, Quality Score matters because it represents the relevance of your ads to users' search queries. Google, being the largest search engine, uses the Quality Score in order to ensure that the ads users are seeing are relevant to their search queries. We talked in class about how important it is for your Google Ad to show relevancy and a good quality score, otherwise, the Ad may not be shown as much or when it should be shown. Last class we were able to do an activity with Landing pages and we looked at what made a good landing page. This article talked about the Landing Page Quality Score, and that the quality score is important for both the advertiser and Google. Google wants the score to be good so the users will find it...

Rohit Bhargava, the founder and chief trend curator of Non-Obvious Company, first talks about the new Gillette ad that currently trending. He said that last year there was a trend that came about called "ungendered," which meant that gender matters less now than it had in the past. This year though, they focused on masculinity and who men want to be and who they want their sons to be. He said the Gillette's ad had a point of view with a question instead of an answer, but people really want the answer and no one can really make that happen now. Rohit also talked about how he turned off the comments section of his blog, because he was tired of seeing the comments that didn't help him or that really just didn't make sense. I thought it was interesting, because in class we always talk about how interactions are the best thing for the business. We need to be able to take criticism and bad reviews head on and acknowledge those who weren't satisfied. I just t...